PepperBlue Marketing Case Studies

Read below as we break down for you the anatomy of a perfect Internet marketing program

Client: Connelly Billiards, located in Tucson, Arizona. They are a manufacturer of custom-made billiard tables and are known for their quality and craftsmanship, They sell through a network of dealers throughout the United States and Canada and also at their compay owned Connelly Stores in Arizona. These Connelly Stores also send a full range of classic entertainment furniture and accessories.

To get their name in front of prospective buyers and differentiate themselves from all the other competitive noise, Connelly turned to Pepper Blue Marketing.

THE GOAL: To increase traffic at their company owned stores in Arizona as well as their vast network of authorized Connelly retailers throughout the United States and Canada.

*** FIRST, THE PROMOTION IS DEVELOPED: Working together we developed the strategy and then the tactics of the promotion. Connelly does not sell over the Internet i.e. no e-commerce. All tables must be purchased either at an authorized Connelly retailer or from a corporate owned store. Typically Connelly will run a promotion for about a month and during this time they offer tremendous savings when a billiard table is purchased. This could be several hundred dollars off a new table, a free custom cue-rack with a value at $550.00, free custom made cue sticks worth $200.00 etc.

*** NEXT, TO GET PROSPECTS TO THE STORES THEY ARE DRIVEN to one of the two Connelly websites www.connellybilliards.com or www.connellystores.com or to the specifically developed landing page (see this below). If they arrive on one of the Connelly websites it is through these channels:

1. They knew or heard of the Connelly name and entered it into Google or Yahoo where it came up under organic/natural search results
2. They saw a print ad such as in the local paper that had the Connelly URL
3. They are referred through a retailer dealer or a friend
4. They entered a keyword phrase like "looking for a quality billiard table" into Google or Yahoo and are exposed to a pay-per-click ad on Google or Yahoo! developed and managed by Pepper Blue Marketing
5. They received an email announcement developed and sent by Pepper Blue Marketing's email marketing team

*** NEXT, Here is the homepage with the call-to-action banner. This is to capture prospects who have landed on the Connelly homepage through channels #1, #2, or #3 above

<<<<<This the CALL-TO-ACTION BANNER: Developed by Pepper Blue Marketing, this banner is inserted into the existing homepage and clearly states the offer and what to do in simple terms along with the value to the prospect.

*** NEXT, We capture prospects who have clicked through because of pay-per-click advertising or email marketing programs developed by Pepper Blue Marketing - Channels #4 and #5 above and send them to this "Landing Page" - NOT the homepage >>>>>

When prospects click on the 1) banner or the 2) pay-per-click ad, or the 3) offer in the email marketing they land on the landing page which has been specifically designed for this campaign. Note the elements here and how it is different from a typical website page i.e. no external navigation, one message which is either click to continue and fill out a from to download a coupon, or leave. This the landing page. Notice how different it is from a typical webpage:

*The offer is clear
*Clear Hero Shots (pool tables)
*Clear conversion action link
*Clear deadline
*Minimal navigation - no navigation bar
*Fine print at bottom

 

After either being directed to this landing page from the 1)homepage or directly from
2) pay-per-click or 3) email marketing, the prospects is instructed that in order to participate in the promo they need to download a coupon from Connelly.....

NEXT, SEE THIS BELOW>>>>>

 

 

 

 

 

 

 

 

 

 

 

 

 

*** NEXT, From the above landing page the prospect is brought here to THE ONLINE REGISTRATION PAGE........What a great way to capture qualified leads! >>>>>

 

The prospect is now highly interested in this promo, enough to where they are willing to offer their personal information in exchange for the coupon they need for the promotion. This is an excellent way to gather information that can be used to contact them in the future also, for example, with their email marketing program.

Of course, prospects have the option of opting-out should they not want to receive any further promotional information.

You will see that along with their personal contact information the customer is asked some other questions using drop-down menus that help Connelly with their demographic profiling. These is easily customizable for any type of business or promotion.

Once this is filled out and submitted the prospect immediately receives a pop-up "Thank You"

NEXT, SEE THIS BELOW>>>>>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

*** NEXT, Here is the windows that pop-ups saying "Thank you for your Submission, coupon will be sent to you shortly"



 

THEN, within a minute or less they receive the coupon delivered to their inbox,

NEXT, SEE THIS BELOW >>>>>

 

 

 

 

 

 

 

 

*** NEXT, Here is the coupon that arrives in their inbox. They take this to an authorized Connelly retailer to redeem for the promotion.



 

 

 

 

 

 

Lastly, Connelly wants to keep track of the prospects that sign up so when they do so they are automatically put into a database that is accessible to them via an online administrative panel application developed by Pepper Blue Marketing.

This allows them to easily log in at anytime throughout the day and see who has registered and if the person has not opted-out Connelly can follow-up with them or give this information to a local retailer.

NEXT, SEE THIS BELOW >>>>>

 

 

 

 

 

 

 

 

 

 

Connelly can then log into their admin web page:

 

 

 

 

 

 

 

 

 

NEXT, if desired, they can perform database admin functions SEE BELOW >>>>>

 

 

Here is where they can perform administrative functions:



 

 

 

 

 

NEXT, they can view and edit registered users SEE BELOW >>>>>

 

 

 

 

Here is where they can view and edit registrants:



That's it!

A wonderfully planned and executed Internet marketing program that drives lots of revenue producing prospects right to the customer!

Contact us to see how we can custom develop an integrated Internet marketing program similar to this just for you!

This is a really effective way to implement Internet marketing.